The NLC kicks off a campaign called, "End Impaired Driving."

    Tuesday, 5 December 2023 07:00

    By Tonya Organ

    NLC President and CEO Bruce Keating says the focus is on what happens after an impaired driving accident.

    The Newfoundland and Labrador Liquor Corporation has launched a new social responsibility awareness campaign, called End Impaired Driving. Shoppers at NLC Liquor stores across the province, will be able to see a series of short videos and images that show how life is forever changed due to impaired driving. President and CEO Bruce Keating says this awareness campaign is done in consultation with the RCMP and the RNC. He says the focus is on what happens after an impaired driving accident. Keating says they want people to have a healthy relationship with alcohol and cannabis but to also realize what the consequences could be if they drive. The decision to get behind the wheel of a vehicle or a snowmobile or boat when consuming alcohol or pot, is not the right decision.

    To report an error, submit a news tip, or provide feedback, please e-mail news@bayfm.ca or call (709) 637-0183.

    More from Local News

     

     

     

    BayFM recognizes support from the following agencies:

                        

    Today's Weather

    • Corner Brook

      Heavy snow

      High: 1°C | Low: -5°C

    • Deer Lake

      Heavy snow

      High: 2°C | Low: -3°C

    • Stephenville

      Heavy snow

      High: 2°C | Low: -5°C

    Recently Played

    Podcasts

    • BayFM On-Demand

      Trask Talk Thursday, January 29, 2026

      Lynn Howse Regional Outreach Officer Western Regional Waste Management and Lenny Benoit talk trash

    • The Plain Truth

      The Plain Truth, January 28, 2026

      “Trigger Warning”, Today’s show contains discussion of intimate images which may be disturbing for some listeners. We ask that you consider your needs and engage with this material in a way that is best for you. Please take care of yourself and reach out for help if you need it.

    • Qalipu Today

      Qalipu Today, Tuesday January 27, 2026

      Qalipu Today is back with it's first show since the Chirstmas break