The PictureNL brand will advance the province’s unique culture of storytelling, enrich the creative and technical abilities of talented industry professionals, and put the province on the map as a global filming destination.
The Newfoundland & Labrador Film Development Corporation (NLFDC) is growing and rebranding as PictureNL. The PictureNL brand represents an exciting evolution for the organization. It reflects a fresh and dynamic vision for the future of the film and television industry in the province. A picture-perfect place for studios like Disney, Apple, and Netflix who have all filmed in Newfoundland and Labrador. A place where people can picture growing their careers and realizing their creative aspirations. The PictureNL brand will advance the province’s unique culture of storytelling, enrich the creative and technical abilities of talented industry professionals, and put the province on the map as a global filming destination. The new CEO at PictureNL, Laura Churchill says “this reimagined identity better captures the essence of our vibrant film and television industry and will serve as a beacon for growth locally, nationally and internationally.”
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