NCRA says "no" to using AI to clone radio host voices

    Tuesday, 30 July 2024 12:00

    By Tonya Organ

    President Barry Rooke says the idea behind having on air talent that is not human is something we have stated is undesirable in the industry.

    The National Community and Campus Radio Association (NCRA) is keeping an eye on things when it comes to using Artificial Intelligence. President Barry Rooke says they met last winter during a conference and had a thorough discussion about it. He says they invited a lot of the leading organizations doing artificial intelligence work for radio and they gave a presentation on services, voice cloning, news automatically generated and broadcasting.  Rooke says while live and local is very important, there are ways AI can help like quicker editing, better sound quality and developing policies, He says the bigger discussion involves that voice of the community and the idea behind having on air talent that is not human is something we have stated is undesirable in the industry. Rooke says cloning a voice of a host is something to stay away from and promote live radio content. He says community and not for profit radio is all about voices.

    To report an error, submit a news tip, or provide feedback, please e-mail news@bayfm.ca or call (709) 637-0183.

    More from Local News

     

     

     

    BayFM recognizes support from the following agencies:

                        

    Today's Weather

    • Corner Brook

      Sunny intervals

      High: 8°C | Low: 2°C

    • Deer Lake

      Sunny intervals

      High: 8°C | Low: 1°C

    • Stephenville

      Low-level cloud

      High: 7°C | Low: 4°C

    Recently Played

    Podcasts

    • BayFM On-Demand

      Trash Talk, Thursday October 30, 2025

      On this edition of Trash Talk we talk about Halloween wrappers and more

    • The Plain Truth

      The Plain Truth, Wednesday October 29, 2025

      October is Woman's History Month

    • Qalipu Today

      Qalipu Today, October 28, 2025

      On the next episode of Qalipu Today, Central Vice Chief Colleen Paul will join the conversation.